FRACTIONAL CHIEF MARKETING OFFICER (fCMO)
AUSTRALIA-WIDE
Throughout our careers, we have been asked to step in to a business to act in the role of Chief Marketing Officer (CMO). Typically short-term contracts of 3-6 months, these have been to get a business up and running quickly or to reset a marketing department without the business having to employ a senior staff member full-time.
A CMO is generally responsible for planning, developing, implementing and monitoring the overall business marketing strategy. Some of the duties may include market research, pricing, product marketing, marketing communications, advertising and public relations – quite similar to ADVISORY8. in a way, but in a more hands-on, integrated capacity.
We have therefore included this option within the ADVISORY8. framework.